OUR TEAM CREATED AN EXCEL SHEET TO DETERMINE WHO WOULD MAKE THE GRAPHIC DESIGN IMAGES AND WHO WOULD PROVIDE INFORMATION ABOUT THE POST OR PLAYER TO BE INCLUDED IN THE IMAGES, AS WELL AS THE CAPTION OF THE POSTS.

OUR TEAM CREATED AN EXCEL SHEET TO DETERMINE WHO WOULD MAKE THE GRAPHIC DESIGN IMAGES AND WHO WOULD PROVIDE INFORMATION ABOUT THE POST OR PLAYER TO BE INCLUDED IN THE IMAGES, AS WELL AS THE CAPTION OF THE POSTS.

Goals

  • Create content and graphics for Twitter and Instagram
  • Be recognized & retweeted by important accounts, people and schools

  • Increase follower count by 15 followers a week

    • 180 followers over 12 weeks

  • Increase post impressions by 100%

    • Previously avg. 32.8k impressions per month

    • Previously avg. 1.1k impressions per day

Plan and Strategy

  • Keep consistent theme among graphics

  • Include interesting stats/facts to boost fan interaction and interest

  • Tagging players, schools, teams and other organizations affiliated with players

  • Followed more players, schools, teams and basketball reporters in hopes they followed back

  • Liked tweets relevant to The Naismith Trophy, our winners & watch list members

 
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